46 digital marketing quotes

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Need a good digital marketing quote for inspiration, to motivate your team or drop into a presentation? Then you’ve come to the right place!

We’ve scoured the web for our favourite digital marketing quotes that invoke further thought, warrant a ‘LOL’ or offer a word of warning for your future marketing efforts. 

Let’s get straight into it 🤓

Digital marketing approach

“Brand is just a perception, and perception will match reality over time.”
Elon Musk

“Think about changing the mantra from always be closing, to always be helping”
Jonathan Lister

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.”
Neil Patel

“Risk – calculated risk – is key to success online.”
Arthur Ceria

“The brands that can connect with the client in a real way will win”
Gary Vaynerchuk

“Good marketers see consumers as complete human beings with all the dimensions real people have.”
Jonah Sachs

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
Jeff Eisenberg

“Commit to a niche; try to stop being everything to everyone.”
Andrew Davis

“The best marketing doesn’t feel like marketing.”
Tom Fishburne

“If you’re a good marketing person, you have to be a little crazy.”
Jim Metcalf

“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
Philip Kotler

“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.”
Doug Warner

“New marketing is about the relationships, not the medium.”
Ben Grossman

“It’s hard to find things that won’t sell online.”
Jeff Bezos

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”
Amrita Sahasrabudhe

“The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI”.
Kim Walsh

“It’s not what you sell that matters as much as how you sell it!”
Brian Halligan

“Ignoring online marketing is like opening a business but not telling anyone.”
KB Marketing Agency

“Build something 100 people love, not something 1 million people kind of like.”
Brian Chesky

“Marketers need to build digital relationships and reputation before closing a sale.”
Chris Brogan

SEO 

“In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.”
Rand Fishkin

“Build relationships, not links”
Scott Wyden Kivowitz

“Think about what the user is going to type”
Matt Cutts

“We need to stop interrupting what people are interested in and be what people are interested in.”
Craig Davis

“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.”
Ellen Gomes

Social media

“Twitter is not a technology. It’s a conversation and it’s happening with or without you.”
Charlene Li

“The future of business is social.”
Barry Libert

“Why use social media? Marketing is no longer about the stuff that you make, but about the stories, you tell.”
Seth Godin

“Social Media is about sociology and psychology more than technology.”
Brian Solis

“Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.”
Lori Taylor

“Quit counting fans, followers, and blog subscribers like bottle caps.Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.”
Amber Naslund

“Sell-sell-sell sales methods simply do not work on social media.”
Kim Garst

“Social media was designed to SHARE what you’re doing and who you are, not BE what you’re doing and be who you are.”
Richie Norton

Content

“Content is fire; social media is gasoline.”
Jay Baer

“Content is king.”
Bill Gates

“If content is king, then conversion is queen.”
John Munsell

“When it comes to content, the best marketers know that self-promotion is good!”
Kieran Flanagan

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.”
Robert Rose

“You can’t sell anything if you can’t tell anything.”
Beth Comstock

“Without strategy, content is just stuff, and the world has enough stuff.”
Arjun Basu

“If you can’t explain it to a 6-year old, you don’t know it yourself.”
Albert Einstein

“Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.”
Laura Fitton

“One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.”
Ellen Gomes

“Traditional marketing talks at people. Content marketing talks with them.”
Doug Kessler

“Content is the reason search began in the first place.”
Lee Odden

“Make the customer the hero of your story.”
Ann Handley

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Further reading