Search engine optimisation, or SEO for short, is single handily the most important aspect of digital marketing as it’s one of the most effective ways to get organic traffic to your websites. That’s why there are a lot of different ways to boost your SEO, such as link building strategies, source code optimisation, alt text editing, on-page technical SEO, and so much more.
The technique that this article is going to investigate is blogging for SEO. Now, most businesses or brands have a blog that is attached to their website and works in parallel to it. Its primary function is usually to post informative content to generate an active reader base and attract users to the website that might lead to a conversion, although in addition to this, blogging can also be used to best the SEO of your website when done the right way. Here’s how you can start blogging for SEO.
It’s all about keywords
When writing your blog content, to successfully start blogging for SEO, you need to focus on the keywords you use and how often they will feature in your text. If you want your website to start ranking better on a particular term, it’s a good idea to plan some blog content that revolves around that term. So, if your business is a carpenter and wants to rank more on the term ‘hard wood’, you should write more blog posts about the topic, getting in that keyword into your title, meta description, and other parts of the copy.
When doing this, be mindful not to keyword stuff and overdo it. Google’s algorithms are now very good at spotting this. Your main focus should be to write content that makes sense, and that is dedicated to a good user experience.
As well as adding in your main keyword phrase, it’s also good to find semantic or related words that you can try to add within your copy as well.
Get a little bit technical
The better Google, or other search engines for that matter, understand your content and what it’s about, the better chance that it will rank you higher. To help Google decipher how to categorise your content, there are a few technical SEO things you can do to help it out.
The first is adding alt text to any images you use. Without an alt description, Google has no idea what your image is about. Providing this insight will help Google understand it and will make your SEO stronger.
Read more: 30 SEO tips for new digital marketers
In addition to this, it’s also good to optimise your HTML or source code. Here you can add tags that explain to Google what your titles and headings are and can also help you categorise your content better, which gives you a boost. Going into your source code and making changes may seem scary at first due to the language of the code, but it’s not too hard to pick up and learn the basics after a bit of time.
The final essential thing you need to do to optimise your blogging for SEO is to make sure that you add some connectivity with this blog post to the rest of your page. Adding internal links to other areas of your website within your copy not only helps users navigate better, but also connecting the blog post to the right pages can help silo Page Authority to your other pages, making the website stronger as a whole.
For example, you can like to newsletter sign-up forms in your blog to ensure that any audience members you do draw in take the necessary action.
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