Compare the best SEO software

Find and compare the best SEO software all in one place.

Compare the best SEO software

Search for the perfect SEO software for your team using the categories and price comparisons below.
FYI, we use affiliate links for some providers to help fund the running of this website.

Brand

Rank Tracking

Competitor Analysis

SEO Audits

Keyword Research

Backlink Analysis

Branded Reports

Free Trial

Price 1k Keywords

Sign-Up

SEMrush

€99.95

Accuranker

€99

ProRank Tracker

$89

SERanking

£53

SEO Profiler

€69.95

Wincher

€37

ahrefs

$179

Moz Pro

$249

WooRank

Enterprise

Neil Patel

£49

Information last updated: July 2020. Information derived from Marketing Software Manager research. We make all attempts to ensure information provided is correct, but we always suggest you make sure you're happy with the chosen software through your own free trial. To recommend an update or to list your software, please contact us here.

Compare the best SEO software

Search for the perfect SEO software for your team using the categories and price comparisons below. FYI, we use affiliate links for some providers to help fund the running of this website.

SEMrush

✓ Rank tracking
✓ Competitor analysis
✓ SEO audits
✓ Keyword research
✓ Backlink analysis
✓ Branded reports
✓ Free trial

Price per 1k keywords: $99.95

Accuranker

✓ Rank tracking
✓ Competitor analysis
X SEO audits
✓ Keyword research
X Backlink analysis
✓ Branded reports
✓ Free trial

Price per 1k keywords: $99

ProRank Tracker

✓ Rank tracking
✓ Competitor analysis
✓ SEO audits
✓ Keyword research
✓ Backlink analysis
✓ Branded reports
✓ Free trial

Price per 1k keywords: $89

SERanking

✓ Rank tracking
✓ Competitor analysis
✓ SEO audits
✓ Keyword research
✓ Backlink analysis
✓ Branded reports
✓ Free trial

Price per 1k keywords: £53

SEO Profiler

✓ Rank tracking
✓ Competitor analysis
✓ SEO audits
✓ Keyword research
✓ Backlink analysis
✓ Branded reports
✓ Free trial

Price per 1k keywords: $69.95

Wincher

✓ Rank tracking
✓ Competitor analysis
X SEO audits
✓ Keyword research
X Backlink analysis
✓ Branded reports
✓ Free trial

Price per 1k keywords: $37

ahrefs

✓ Rank tracking
X Competitor analysis
✓ SEO audits
✓ Keyword research
✓ Backlink analysis
X Branded reports
X Free trial

Price per 1k keywords: $179

Moz Pro

✓ Rank tracking
✓ Competitor analysis
✓ SEO audits
✓ Keyword research
✓ Backlink analysis
✓ Branded reports
✓ Free trial

Price per 1k keywords: $249

WooRank

✓ Rank tracking
✓ Competitor analysis
✓ SEO audits
X Keyword research
X Backlink analysis
✓ Branded reports
✓ Free trial

Enterprise

Neil Patel

✓ Rank tracking
✓ Competitor analysis
✓ SEO audits
✓ Keyword research
✓ Backlink analysis
X Branded reports
✓ Free trial

Price per 1k keywords: £49

Information last updated: July 2020. Information derived from Marketing Software Manager research. We make all attempts to ensure information provided is correct, but we always suggest you make sure you're happy with the chosen software through your own free trial. To recommend an update or to list your software, please contact us here.

Comparing the best SEO software

How do you compare the best SEO software to find the one that’s perfect for your team or client?

We’ve analysed eight key areas that all search marketeers should care about. 

Select those areas to learn more on what they’re all about.

The majority of SEO software options will offer rank tracking. This allows you to track how your keyword rankings change over time.

Competitor analysis within an SEO platform typically refers to either the ability to analyse rival backlinks or see how they’re ranking compared to your target keywords.

SEO audits will run a scan of your website and make suggestions on how to improve it for SEO, from technical and content improvements to warnings if key elements such as meta descriptions or image alt tags are missing on certain pages.

Most SEO software providers offer functionality to conduct keyword research. This will allow you to find out what your potential customers are searching for and help you hone in on the keywirds you should be targeting.

Backlink analysis will enable you to search through the links your website has – or your competitors.

Most SEO software will offer some form of reporting, especially if you can track keyword rankings. This section specifically refers to whether you can create custom-branded reports that are client-ready.

Most SEO software providers will offer a free trial to get to grips with the platform, the UI and actively compare it to another provider.

For SEO software pricing, we’ve chosen to show how much it would cost to track 1,000 keywords. This gives big enough scope to get a sense of how each compares from a pricing perspective for a medium-sized operation. 

Remember though that some functionality or the ability to track different websites may be locked behind higher subscription levels.