Not all social media software offers the same support when it comes to different social media channels. Some are specialists in Instagram, whilst others are more broad. 

Our key here is:

FB = Facebook
TW = Twitter
IG = Instagram
Li = LinkedIn
YT = YouTube
Pin = Pinterest

Collaboration features within social media marketing software refers to whether different teams or even different companies (such as agency and client) can access one workspace to work on campaigns together. This can include the sharing of creative or copy ideas.

Some social media software providers include in-depth audience insights that allow you to really understand your demographics.

Joined inboxes refers to whether each social media software option includes the capability to condense Facebook, Instagram and Twitter (as primary examples) direct messages into one place. This makes it easier to carry out customer service through social.

Post approval allows teams or agencies to create and draft social updates but they won’t publish unless they’re approved. This could either by by a marketing director or the client themsleves.

The level of reporting that different social media marketing software providers offer can vary from simple social analytics to fully-branded and client-ready reports.

Most social media marketing software providers will offer a free trial to get to grips with the platform, the UI and actively compare it to another provider.

For social media software, we’ve chosen to show the starting price as the initial comparison as some software providers offer different things. 

So, for example, if a cheaper provider does the one thing you really need, then great. But for an extensive solution, a more expensive software solution may offer more value for money in terms of functionality and features. 

Pricing shown is monthly.