Compare the best social media software

Find and compare the best social media software all in one place.

Compare the best social media software

Search for the perfect social media software for your team using the categories and price comparisons below.
FYI, we use affiliate links for some providers to help fund the running of this website.

Brand

Channels

Collaboration

Audience Insights

Joined Inboxes

Post Approval

Reporting

Free Trial

Starting Price

Sign-Up

Social Pilot

FB, TW, IG, Li, Pin

€50

SocialBee

FB, TW, IG, Li, Pin

€19

ContentCal

FB, TW, IG, Li

€17

Planable

FB, TW, Li

€32.50

Promo Republic

FB, TW, IG, Li, Pin

€49

SKED Social

FB, TW, IG, Li

€25

Tailwind

IG, Pin

€14.99

Later

FB, TW, IG, Pin

€9

e-clincher

FB, TW, IG, Li, YT, Pin

$59

Falcon

FB, TW, Li, IG

$129

Loomly

FB, TW, Li, Pin

$34

Information last updated: July 2020. Information derived from Marketing Software Manager research. We make all attempts to ensure information provided is correct, but we always suggest you make sure you're happy with the chosen software through your own free trial. To recommend an update or to list your software, please contact us here.

Compare the best social media software

Search for the perfect social media software for your team using the categories and price comparisons below. FYI, we use affiliate links for some providers to help fund the running of this website.

Social Pilot

✓ FB, TW, IG, Li, Pin
✓ Collaboration features
X Audience insights
✓ Joined inboxes
✓ Post approval
✓ Reporting
✓ Free trial

Starting price: $50

SocialBee

✓ FB, TW, IG, Li, Pin
✓ Collaboration features
✓ Audience insights
X Joined inboxes
✓ Post approval
✓ Reporting
✓ Free trial

Starting price: $19

ContentCal

✓ FB, TW, IG, Li
✓ Collaboration features
X Audience insights
X Joined inboxes
✓ Post approval
✓ Reporting
✓ Free trial

Starting price: $17

Planable

✓ FB, TW, Li
✓ Collaboration features
X Audience insights
X Joined inboxes
X Post approval
✓ Reporting
✓ Free trial

Starting price: $32.50

Promo Republic

✓ FB, TW, IG, Li, Pin
✓ Collaboration features
X Audience insights
X Joined inboxes
✓ Post approval
✓ Reporting
✓ Free trial

Starting price: $49

SKED Social

✓ FB, TW, IG, Li
X Collaboration features
X Audience insights
X Joined inboxes
X Post approval
✓ Reporting
✓ Free trial

Starting price: $25

Tailwind

✓ IG, Pin
X Collaboration features
X Audience insights
X Joined inboxes
X Post approval
X Reporting
✓ Free trial

Starting price: $14.99

Later

✓ FB, TW, IG, Pin
✓ Collaboration features
✓ Audience insights
X Joined inboxes
X Post approval
✓ Reporting
✓ Free trial

Starting price: $9

e-clincher

✓ FB, TW, IG, Li, YT, Pin
✓ Collaboration features
X Audience insights
✓ Joined inboxes
✓ Post approval
✓ Reporting
✓ Free trial

Starting price: $59

Falcon

✓ FB, TW, Li, IG
✓ Collaboration features
✓ Audience insights
✓ Joined inboxes
✓ Post approval
✓ Reporting
✓ Free trial

Starting price: $129

Loomly

✓ FB, TW, Li, Pin
✓ Collaboration features
✓ Audience insights
✓ Joined inboxes
✓ Post approval
✓ Reporting
✓ Free trial

Starting price: $34

Information last updated: July 2020. Information derived from Marketing Software Manager research. We make all attempts to ensure information provided is correct, but we always suggest you make sure you're happy with the chosen software through your own free trial. To recommend an update or to list your software, please contact us here.

Comparing the best social media marketing software

How do you compare the best social media marketing software to find the one that’s perfect for your team or client?

We’ve analysed eight key areas that all social marketeers should care about. 

Select those areas to learn more on what they’re all about.

Not all social media software offers the same support when it comes to different social media channels. Some are specialists in Instagram, whilst others are more broad. 

Our key here is:

FB = Facebook
TW = Twitter
IG = Instagram
Li = LinkedIn
YT = YouTube
Pin = Pinterest

Collaboration features within social media marketing software refers to whether different teams or even different companies (such as agency and client) can access one workspace to work on campaigns together. This can include the sharing of creative or copy ideas.

Some social media software providers include in-depth audience insights that allow you to really understand your demographics.

Joined inboxes refers to whether each social media software option includes the capability to condense Facebook, Instagram and Twitter (as primary examples) direct messages into one place. This makes it easier to carry out customer service through social.

Post approval allows teams or agencies to create and draft social updates but they won’t publish unless they’re approved. This could either by by a marketing director or the client themsleves.

The level of reporting that different social media marketing software providers offer can vary from simple social analytics to fully-branded and client-ready reports.

Most social media marketing software providers will offer a free trial to get to grips with the platform, the UI and actively compare it to another provider.

For social media software, we’ve chosen to show the starting price as the initial comparison as some software providers offer different things. 

So, for example, if a cheaper provider does the one thing you really need, then great. But for an extensive solution, a more expensive software solution may offer more value for money in terms of functionality and features. 

Pricing shown is monthly.