Discover the best PPC software

Find and compare the best PPC software all in one place.

Compare the best PPC software

Search for the perfect PPC software for your team using the categories and price comparisons below.

FYI, we use affiliate links for some providers to help fund the running of this website. If you do decide to make a purchase, we may receive a small commission as a result – at no cost to you. 

Brand

Campaign Man.

Bid Man.

Click Fraud

A/B Testing

Automation

Branded Reports

Free Trial

Starting Price

Sign-Up

Adzooma

Free

Clickcease

$15

PPC Protect

£49

Clixtell

$15

Clickguard

£15

Wordstream

$199

Optmyzer

$499

Opteo

$97

Information last updated: July 2020. Information derived from Marketing Software Manager research. We make all attempts to ensure information provided is correct, but we always suggest you make sure you're happy with the chosen software through your own free trial. To recommend an update or to list your software, please contact us here.

Compare the best PPC software

Search for the perfect PPC software for your team using the categories and price comparisons below. 

FYI, we use affiliate links for some providers to help fund the running of this website. If you do decide to make a purchase, we may receive a small commission as a result – at no cost to you. 

Adzooma

✓ Campaign management
✓ Bid management
✓ Click fraud
X A/B testing
✓ Automation
✓ Branded reports
✓ Free trial

Free

Clickcease

✓ Campaign management
X Bid management
✓ Click fraud
X A/B testing
✓ Automation
✓ Branded reports
✓ Free trial

From £12

PPC Protect

X Campaign management
X Bid management
✓ Click fraud
X A/B testing
✓ Automation
X Branded reports
✓ Free trial

From £49

Clixtell

X Campaign management
X Bid management
✓ Click fraud
X A/B testing
✓ Automation
X Branded reports
✓ Free trial

From $15

Clickguard

X Campaign management
X Bid management
✓ Click fraud
X A/B testing
✓ Automation
X Branded reports
✓ Free trial

From £15

Wordstream

✓ Campaign management
✓ Bid management
X Click fraud
✓ A/B testing
✓ Automation
✓ Branded reports
✓ Free trial

From $199

Optmyzer

✓ Campaign management
✓ Bid management
X Click fraud
✓ A/B testing
✓ Automation
✓ Branded reports
✓ Free trial

From $499

Opteo

✓ Campaign management
✓ Bid management
X Click fraud
X A/B testing
X Automation
X Branded reports
✓ Free trial

From $97

Information last updated: July 2020. Information derived from Marketing Software Manager research. We make all attempts to ensure information provided is correct, but we always suggest you make sure you're happy with the chosen software through your own free trial. To recommend an update or to list your software, please contact us here.

Comparing the best PPC software

How do you compare the best PPC software to find the one that’s perfect for your team or client?

We’ve analysed eight key areas that all paid marketeers should care about. 

Select those areas to learn more on what they’re all about.

A basic feature of most PPC software providers is the ability to manage campaigns from within the platform, including ad groups, keyword targeting and ad copy.

Bid management refers to the ability to alter individual keyword (or ad group) bids from within the PPC software itself.

Some PPC software specifically deals with click fraud, where some competitors or bots could be triggering your ads to ramp up your advertising bill. PPC software offering this tends to be specialist, but some more expansive campaign management software may also include this feature.

Some PPC software will allow the A/B testing of campaigns, bidding strategies and ads from within the platform itself.

Automation in the world of PPC software typically refers to whether the platform has a degree of AI involved and can automatically make changes to campaigns to deliver a better performance.

All PPC software will deliver some level of reporting such as clicks and spend, but this section specifically looks at whether each platform can generate a nicely-branded report that is client-ready.

Most PPC software providers will offer a free trial to get to grips with the platform, the UI and actively compare it to another provider.

For the PPC software category, we’ve chosen to show starting price to get an idea of how each provider compares cost-wise on a monthly basis. 

Remember though that additional functionality may require loftier subscription levels, so the cheapest PPC software above may have limited starter functionality compared to a mid-priced solution.