Compare the best email marketing software

Find and compare the best email marketing software all in one place.

Compare the best email marketing software

Search for the perfect email marketing software for your team using the categories and price comparisons below.

FYI, we use affiliate links for some providers to help fund the running of this website. If you do decide to make a purchase, we may receive a small commission as a result – at no cost to you. 

Brand

Auto Responders

A/B Testing

Template Manager

Event-Triggering

Dynamic Content

Reporting

Free Trial

Price 50K Contacts

Sign-Up

GetResponse

$250

MooSend

$205

Constant Contact

£215

Omnisend

$264

Mailchimp

$49.99

Campaign Monitor

£279

HubSpot

$50

Campaigner

$549.95

iContact

$279.65

Information last updated: July 2020. Information derived from Marketing Software Manager research. We make all attempts to ensure information provided is correct, but we always suggest you make sure you're happy with the chosen software through your own free trial. To recommend an update or to list your software, please contact us here.

Compare the best email marketing software

Search for the perfect email marketing software for your team using the categories and price comparisons below.

FYI, we use affiliate links for some providers to help fund the running of this website. If you do decide to make a purchase, we may receive a small commission as a result – at no cost to you. 

GetResponse

✓ Auto-responders
✓ A/B testing
✓ Template manager
✓ Event-triggering
✓ Dynamic content
✓ Reporting
✓ Free trial

Price per 50K contacts: $250

MooSend

✓ Auto-responders
✓ A/B testing
✓ Template manager
✓ Event-triggering
✓ Dynamic content
✓ Reporting
✓ Free trial

Price per 50K contacts: $205

Constant Contact

✓ Auto-responders
✓ A/B testing
✓ Template manager
✓ Event-triggering
✓ Dynamic content
✓ Reporting
✓ Free trial

Price per 50K contacts: £215

Omnisend

✓ Auto-responders
✓ A/B testing
✓ Template manager
✓ Event-triggering
✓ Dynamic content
✓ Reporting
✓ Free trial

Price per 50K contacts: $264

Mailchimp

✓ Auto-responders
✓ A/B testing
✓ Template manager
✓ Event-triggering
✓ Dynamic content
✓ Reporting
✓ Free trial

Price per 50K contacts: $49.99

Campaign Monitor

✓ Auto-responders
✓ A/B testing
✓ Template manager
X  Event-triggering
✓ Dynamic content
✓ Reporting
✓ Free trial

Price per 50K contacts: $279

Hubspot

✓ Auto-responders
✓ A/B testing
✓ Template manager
✓ Event-triggering
✓ Dynamic content
✓ Reporting
✓ Free trial

Price per 50K contacts: $50

Campaigner

✓ Auto-responders
✓ A/B testing
✓ Template manager
✓ Event-triggering
✓ Dynamic content
✓ Reporting
✓ Free trial

Price per 50K contacts: $549

iContact

✓ Auto-responders
✓ A/B testing
✓ Template manager
✓ Event-triggering
✓ Dynamic content
✓ Reporting
✓ Free trial

Price per 50K contacts: $279

Information last updated: July 2020. Information derived from Marketing Software Manager research. We make all attempts to ensure information provided is correct, but we always suggest you make sure you're happy with the chosen software through your own free trial. To recommend an update or to list your software, please contact us here.

Comparing the best email marketing software

How do you compare the best email marketing software to find the one that’s perfect for your team or client?

We’ve analysed eight key areas that all email marketeers should care about. 

Select those areas to learn more on what they’re all about.

Auto-responders are a popular feature that most email marketing software offers, allowing marketers to create email marketing flows where an event, such as a sign-up to a newsletter, triggers an automated email.

A/B testing allows email marketers to send a campaign with different emails to see which performs the  best.

A template manager is an area within your email marketing software account where you can create, store and duplicate saved templates for easy and quick use in new campaigns.

Similar to Auto responders, event triggering allows email marketers to create automated email campaigns where a newsletter sign-up, or an action within another email, triggers a new marketing message.

Dynamic content refers to the email marketing software’s ability to allow users to create email content that includes dynamic tags. For example, a users name or section of their address, to be included in the email they receive.

The level of reporting that different email marketing software providers offer can vary from simple email analytics to fully-branded and client-ready reports.

Most email marketing software providers will offer a free trial to get to grips with the platform, the UI and actively compare it to another provider.

For email marketing software, we’ve chosen to list how much it will cost on a monthly basis for 50,000 subscribers within the account. This will give a good indication of pricing for larger companies, but also what costs are likely to be involved for smaller operations as they start to grow.